Summer brings limpid liquid memories...The Speshul drinks of Madurai:
1. Bovonto: For the unitiated, the taste of Bovonto (manufactured by "Kalimark",no less ;-) resembles at times cough syrup and at other times thick grape juice. But only the truest of tongues can detect the evolution of what was originally ginger ale. Bovonto is a dark, sweet fizzy drink manufactured in south Tamil Nadu by Kalimark. Remarkably, the brand is still strong in south TN despite heavy dumping and pumping of stocks by Pepsi/Coke etc. Bovonto,IMHO,anyday tastes better than Pepsi or Coke ...sigh, if only Kalimark had the millions to take on Shahrukh and Trisha! During my MBA, one of my fav dream projects was to craft a deadly marketing strategy for Bovonto that would see it reign the market share charts in South India...sadly, it remained a dream, as did the rebranding of the TVS Suzuki Fiero. When mixed with rum, such dark heaven swirled around in that glass that one could happily down 5-6 glasses without detecting anything amiss. Every Madurai visit sees me popping a couple of bottles of Bo-von-toh!
Last known rate: Rs.10 for 300 ml, Rs.20 for 500 ml (PS: I just love the fact that they price it at a premium to Pepsi!)
2. Fruit miksher: Yes, thats the way any self respecting shop of Madurai would spell it...this thick slushy drink filled with assorted fruits is available in the umpteen juice shops around the Meenakshi-amman temple in Madurai. With a scary orange colour that turns away most of the foreigners and "seths"(as Northies are called in Madurai), Fruit Miksher is savoured by the hundreds of Tamils who throng the busy lanes of Madurai, having come in from distant villages to shop for sarees and shirts. I have never bothered to ask what Fruit Mixsher is made of...after a long walk in the dry dusty streets of Madurai with Rs.10 in your pocket,a fruit mixsher is your best friend that lays to rest the pangs of your hunger, the piercing thirst
and the deadly heat that threatens to suck your soul away in Maduers.
Last known rate: Rs.4/ glass
3. Paneer soda: Like Bovonto, Paneer Soda is manufactured locally in Madurai by M/s Kalimark and M/s Mappilai Vinayagar. No relative to the cheesy paneer, this is a rose-water-flavoured-sweet-soda.After a long basketball game or a 17km bike ride to
college, a paneer soda and 2 paruppu vadas were all that one needed to get the swagger back into one's walk. Paneer soda was a bit more dignified than the "Goli" soda which involved drinking your soda through a chamber with a glass marble (serious,peoples!). Unfortunately apna MNCs are slowly strangling this drink to death...grab it while it lasts.
Last known rate: Rs.6 for 200 ml bottle
4. Jil Jil Jigar Thanda: Ah,that Rajnikant were born in Madurai, this is what his blessed mother would have weaned him on...what a name,huh...WHAT-A-NAME! A white mix of seaweed, milk and other never-to-be named ingredients, jil jil JIGAR THANDA was
usually available near the Tamukkam ground where the annual summer exhibition was held. This exhibition,was by and large the best possible entertainment for the peoples of Madurai and you could make out entire villages visiting this event over the weekend. Imagine a nosiy loudspeaker filled mela conducted in a ground with proper stalls and policemen at the entrance, that was the "chitrai porutkaatchi"-the annual summer exhibition @ Madurai. And jil jil jigar thanda did roaring business during these months, cooling down thousands of frayed tempers, tearful eyes and the occassional village belle, for whom the lads clamoured to buy this treasured liquid pleasure.
Last known rate: Rs.5/ small glass.
Apart from these super speshul drinks, summers brought other charms into our lives:
5. The Annual YMCA camp: This was the one fantastic thing that the Madurai YMCA organized every summer. The YMCA summer camps were toatal fun because my dad made sure some of my cousins were also enrolled into them. In the first camp, I played
football...14 fat,thin,lean,mean boys and a tiny tot of a skirted girl! We later came to know that this feisty character was the daughter of the proprietor of one of the biggest hotels in town, The Pandian Hotel (long buried into oblivion since). The
man was decent enough to sponsor sandwiches during those 15 days, so we always treated the girl with some respect. Camp was where I felt a seniors spike leave dark scars on my ankle, camp was where 10 of us fell in love with a 12 year old chess
player-Krithika, camp was where I started crying for no reason because Ashok, my best friend fell down...camp was where I learnt "Oh my darling Clementine" and "My bonnie lies over the ocean". Exhilarating fun was camp...thank god for Harris Manickam of the YMCA who almost flawlessly organized them, year after year.
6. Cousins: This was easily the best part about the summers. Whether cousins came over to our place or we went over to theirs, the kind of fun that one had during those days was mind-boggling for the sheer variety if nothing else. My cousins
taught me how to spin a top and break another's in "aakher", how to fly kites with powdered glass pasted on the strings,how to dig out scorpions, how to make a chameleon dance with snuff powder, how to smoke a cigarette, how to drive a cycle, how to swing on a gate with 3 other kids clinging on to it, how a turtle bites,how to carry a rabbit...my cousins were an absolutely smashing lot! We did not know nor did we care about the hajaar things that our fathers and mothers argued about...all we knew was that we had to come back for lunch and dinner. The rest of the day was spent in roaming the bylanes of Palayankottai, the slopes of the Nagamalai and the sodium vapour lit streets of Ellis Nagar. Now we are worlds apart and don't know what we have become, each a stranger in a strange world with only the past to weakly weave us together from time to marriage time.
7. I Know What You Did Last Summer: Summer was the title of one of my earliest poems durng a session at the British Council at Madras...a time when I looked at the world through what I imagined were the bloodied doors of perception. I specialized in what I called "poetrie noire" and wrote such bile-filled black stuff that an old lady once asked me if my soul was as dark as my poems...typical of that age, I said "Yours is not to reason why, yours is but to do and die" and turned away. Yeats in "The
Second Coming" wrote that "the best lack all conviction and the worst are full of passionate intensity"...that was me,then, intense blasphemic rage and rant, without a reason,with a rhyme. Since then, we've come a long way. Hopefully,GFM.
SETTING FIRE TO SUMMER
- Ganja Turtle
Summer was one of the nights
A drunken man raped a disabled kid
In the Metro
With 12 Mumbaikars watching
Proud race they be.
Summer was one of the days
Ryan O' Connor loved Gloria Axelrod
And won 3 bullets for his love.
The first 2 at the back of his knees
After one hour of
Bleeding,
Gasping,
Crawling,
Creeping,
The 3rd one to his head.
Catholics can't fall in love with Protestants.
Not in Ireland.
F#$%$ Jesus.
Summer was the twilight
When Sun burnt the air,
Water killed the fishes,
Mud dried into cracks,
And Space was filled with
A thousand screams
Begging respite.
Lets burn summer.
- Tagged by Lady Silverine...if only I could find one more to close the list, but then again thats the way life is ;-)
The Overshoot Story
1 year ago
15 comments:
did u realize, it's your april first post!?!
paneer soda, I was trying to guess the flavor and taste before I went thru the details, which wasn't very flattering.. thank god it wasn;t made out of 'paneer' paneer :)
cuzs were a significant part of my summers too during my younger years.. (i know, the usage- 'younger years' makes me look like an old lady.. but that isn't true ;))
@ venus-knew this confusion abt "paneer" vs "panneer" would come in...lets see if something cane be smuggled past the US customs into Chicago! ;-)
"resembles at times cough syrup and at other times thick grape juice."
dude! no offence...but about the marketing, the way u put it..didnt really make it sound that enticing!
and turtles bite?!i once petted one...had no idea that it cud bite! they look so totally harmless.. :O
That poem was awesome!
I see you had a drinking problem too :P Bovonto reminds me of so many local brands that still holds sway inspite of the MNCs dumping their highly advertised goods. These small brands enjoyed a loyalty no MNC brand can. Maybe it's the nostalgia...
Cousins are people who made summers so enjoyable, and today thanks to the Internet we are more of less in touch with forwards and the ubiquitous prayer chain mails :p
"Jil Jil Jigar Thanda" man what a name!!! Too good!! Is it still available?
Paneer is a short form of pani neer or rose water. At least in mallu thats what we call rose water.
Madurai heat seems to have been tamed quite deliciously by you ;)
GT,
Too many drinks. ;)
Cousins and pranks. :D
@ di- my mistake...the drinks fab,re - think of a sweet port wine and we are nearing it, like...do check out and let me know! ;-)
@ silverine - Jigar thandas still available in Madurai in the Tamukkam high ground area. However it remains to be seen if sensitive feminine stomachs can tolerate this prized concotion...game?
Pani neer - ditto! but how come one doesnt get it anywhere in Kla?
@ alex-us boys will be boys,dude!
@ di- my mistake...the drinks fab,re - think of a sweet port wine and we are nearing it, like...do check out and let me know! ;-)
@ silverine - Jigar thandas still available in Madurai in the Tamukkam high ground area. However it remains to be seen if sensitive feminine stomachs can tolerate this prized concotion...game?
Pani neer - ditto! but how come one doesnt get it anywhere in Kla?
@ alex-us boys will be boys,dude!
@ di- my mistake...the drinks fab,re - think of a sweet port wine and we are nearing it, like...do check out and let me know! ;-)
@ silverine - Jigar thandas still available in Madurai in the Tamukkam high ground area. However it remains to be seen if sensitive feminine stomachs can tolerate this prized concotion...game?
Pani neer - ditto! but how come one doesnt get it anywhere in Kla?
@ alex-us boys will be boys,dude!
pani neer will be found in malayalam songs wonly! :p We have no use of it otherwise ;)
And am game for a jigar thanda when I visit Madurai next :)
Pepsi and coke have double standards for India and US. The companies wash their hands off once the bottles leave their factories. Do you know what happens by the time it reaches the shelf of the shops. Hell. In one of the agents storage place in Chennai,there is nothing known like hygiene, there is no drinking water or sewage disposal in their place. During the last monsoon the crates were under sullage water for weeks. I would not serve pepsi or coke even to my enemies or even to a man sentenced to capital punishment. We see in tv commercials children drinking them. It took one signature by the Janata Govt to keep coke away from the country. One such signature is long over due in the interest of the citizens of India. They would not dare do this in US. They would have been poorer by billions of dollars. Here they have ways and means of getting away with this rotten attitude of theirs. They are rotten inside and outside. ....
GT,
LOL. Yeah. :D
Panneer LOL
Remember when that Sooryah , bun-fave-Vijay movie Naerukku Neer was released the Kanandigas in Bangalore(who lap up all Tamil films) went around thinking the title meant water for water or some such.
Btw, ganja , ur post set off some major discussion on the topic of 'Nostalgia whoring' ;) with a pal who with me is guiltier than thou. Wellspring of posts. *exhaaale* So much to post and so little time .
hey..thats a great post.. I love travelling and one of the reasons why is to try out the local cuisine.. this post makes me want to go to Madurai..
hi !!
BOVONTO LOVER...
i'm also a MBA STUDENT .I'VE seen ur forum, i also like to work on the failure of bovonto in chennai.can u pls message ur e-mail id to this karthii_sk@yahoo.co.in. pls send ur mobile & contact no. ASAP.
BYE, TAKE CARE.
nice posting
nice collection
Best Hotel in Madurai
Post a Comment