Friday Focus

On a sunlit Friday morning, after wrapping up a meeting about the arcane mechanics of conjoint analysis and the importance of the Q3 campaign for greater mankind, you find yourself staring out of your office window into the living room of an apartment next to a bridge, where a lady is arranging flowers into a vase. Unhurriedly.

You switch back for 10 seconds to an article on your screen by an ex-London consultant on the evolution of the television business, who now works for a venture capital fund in California, predicting trends and analysing the uptake of wearable technology.

And then you switch back and notice that the lady has picked up a toddler who is missing a mitten. Why is s/he wearing a mitten indoors... why aren't they outside in the sun running around in circles next to the water. What makes them choose this vector of life and not any other. Why, you wonder, have you chosen this life, this woman, this home, this country and not any other... why these purposeful or accidental conflagration of choices that have placed you this instant in time on this Swedish chair, of all the infinite matrices of the universe.

Focus, you tell yourself, does your life, your work, your sanity depend on it?
Focus, you tell yourself, but sometimes you musn't and you don't.